Next up in my Behind The Brand series is Luke Storey. Luke is a former Hollywood Celebrity Fashion Stylist, Founder of School of Style and host of The Life Stylist, his Health and Wellness Podcast. If that wasn’t enough titles to carry, I would also add that he’s a kind-hearted, badass who dresses well and inspires you to be a better human.
I met Luke many years ago when I was living in LA, and was drawn to his powerful, yet calm energy. I admire his journey and how real and transparent he is. He tells it like it is, but remains compassionate and grounded at the same time. You can’t help but feel at ease in his presence, but don’t take my word for it, take a listen and see for yourself.
WHAT DOES BEING AN ENTREPRENEUR MEAN TO YOU?
Having the ability to birth a vision and mission, then turning that into a marketable product or service.
SHARE WITH US YOUR "LIGHTBULB MOMENT", THAT MADE YOU FINALLY QUIT YOUR 9-5?
I had been studying and practicing natural health and spiritual modalities for 20 years, when I was presented with an opportunity to give a public presentation on all that I had learned, along with many hugely successful experts in that space. My talk was such a success that not only did I receive a standing ovation, but was invited back the same weekend to give a second talk. After that experience, I could no longer ignore the inner calling to share my experience and knowledge.
WHAT HAS BEEN THE MOST EFFECTIVE TOOL OR TACTIC IN MARKETING YOUR BRAND?
Creating a unique podcast, and committing myself to a rigorous standard of excellence in production, and regularity of content release.
IF YOU COULD GIVE YOUR 'YOUNGER SELF' ADVICE, WHAT WOULD YOU SAY?
There is no reason to fear success. You deserve it, and you can handle it with grace and ease.
WHAT ADVICE WOULD YOU GIVE OTHER CREATIVE ENTREPRENEURS?
Make sure your passion and inherent talent are in alignment, and in close to equal measure. Once those two qualities are present, it's a matter of bite-sized execution to bring your idea to market.
WHAT’S THE HARDEST THING ABOUT BEING A BUSINESS OWNER?
Having to be accountable to yourself. Creating your own self-imposed deadlines, and objectives.
WHAT’S YOUR SUPERPOWER?
Translating esoteric or scientific information to people in a way that is relatable and applicable.
HOW DO YOU PRACTICE SELF-CARE?
Meditation, knowing when to say no, quality sleep, tons of supplements, ice baths, forest bathing, saunas, massages, self-love affirmations, having healthy boundaries in personal relationships
WHAT IS YOUR BIGGEST FEAR?
The root of all fears is ultimately death of the body, so I do my best to face the fact that I'm leaving the body eventually. This short-circuits many day-to-day fears. That said, one persistent fear is that I will fail to meet my financial goals.